If you’re looking to understand an individual’s Influencing or Business Reputation, then you may want to do some Research on Online Reputation Management (ORM).
Online Reputation Management is basically a Reputation Management System.
The importance in What you say, and how you say it, can easily increase your Chances of being seen or Followed. Being very proficient in your Language and being able to Summarize a Paragraph in only 5-10 words. Don’t be too comfortable with what you say Online, DO NOT type anything that you may not be comfortable telling your own Family.
Learn more about ORM Here – http://en.wikipedia.org/wiki/Reputation_management